Friday 22 November 2019

Audience: classification - psychographics presentation notes

Introduction  to Succeeders

names= Ronald and Karen

Age= Late 40s

Job= Owner of a few independent restaurants, Management in the BBC

Activities in their spare time=  replying to emails, watching documentaries, not talking while eating M&S ready meal dinners, the news

Media Consumption

Newspapers/ Magazines= The Guardian

TV Programmes/ Channels= A lot of BBC content, Channel 4 foreign language dramas and a lot of news

Technology they own= Pillow speaker to listen to the radio during sleep, Apple products that sync data together

Social media= Twitter, Facebook

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