reading an image

-Fingerprints link to identity, (I am what I am)
-Crime is identity? Positively, his past is what made him who he is
-Police/military style typewriting font
-dramatic lighting, seriousness,
-Hints at crime
-Split in half, could mean he is separate from his past
-"I am" strong statement, free from judgement
- "what I am" closed mindset, links to police mindset?


-most of logo is obscured, only middle of archway is visible, meaning McDonald is highly established
-The two brand colours, a very important part of brand identity
-"next exit" sans serif, modern, easy going font, no capital letters
-Assuming you want to go to McDonald, 'funny' in a way
-archway looks like a fork in the road (don't know driving terms)
-Instructing drivers to go to their store

My Introduction

1) Why did you choose A Level Media Studies?
I enjoy picking apart and engaging with media and GCSE Media was interesting. 
2) Did you take GCSE Media Studies (either here at Greenford or a different school)?
I did.
3) If you answered yes to Q2, what grade did you achieve in GCSE Media? What coursework task did you complete? What would you say your strengths and weaknesses were in GCSE Media?
I completed a two minute science-fiction video. My final GCSE grade was a 7.
4) What grade do you hope to achieve in A Level Media?
A*
5) What are your current thoughts about your next steps after A Levels - university, apprenticeship, work?
I want to go on to University, but I only have one in mind. 

6) What do you think the biggest media story of 2019 has been and why?
Brexit.

7) What media sources do you use to find out about news and current affairs?
The BBC, The Guardian, The Metro.

8) What was the last film you watched?
Mars Attacks.

9) What is your favourite ever TV series?
Over the garden wall.

10) How many hours do you spend online in an average day? Is this too little, too much or about right? Why? (If you have an iPhone you can use Screen Time to get an accurate figure of how much you use your phone).
I spend probably more than a school day on my phone, It's excessive.

My media consumption

Answer the following questions in as much detail as possible to complete your audit:

Newspapers

• Which daily newspapers (if any) do you read? none
• What sections of newspapers do you turn to first, and why? none
• What sections do you never read, and why? none
• What kinds of stories do you usually read and why? none
• Do you, or someone else, buy the newspaper you read? no
• Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others? I go on BBC news, the Metro or the Guardian. This is very rare though.

Magazines

• What magazines (if any) do you buy regularly?  Why? none
• What sections of the magazines do you read and not read, and why? none

Television

• Approximately how many hours a week do you spend watching television? We have an Amazon fire stick, we don't watch television in the traditional sense. I'd say maybe a movie every three weeks on the TV. I watch stuff on a laptop.
• What times of day do you usually watch television? Evening 
• What programmes do you like best and why? I used to enjoy programmes on BBC 3 (but my mum didn't know)

• Do you watch alone or with others? If you watch with others, who decides what you will watch? I always watch things on the television with my mum or brother.
• Do you watch 'live' TV or on-demand/catch-up? Do you use any other devices to watch TV (such as laptop or tablet?) I do not watch live TV. I do use the Iplayer but only to watch the Mighty Boosh. I nearly always watch programmes on a laptop or phone.

Radio

• Do you listen to the radio? No
• If yes, what stations do you like best and why? None
• Do you listen to podcasts? Sometimes 
• If yes, what podcasts have you listened to recently? The Official Podcast
• Approximately how many hours a week do you spend listening to podcasts or radio? very occasionally. There was an exception one time when I saw Sara Pascoe had a podcast series so I listened to it all in one or two days because I find her interesting.
• What times of the day do you usually listen to podcasts or radio? Afternoon, when I'm making food or I'm busy but still want something in the background. 
• Where do you listen to podcast or radio? Youtube or BBC Sounds
• What other activities (if any) do you do whilst listening? cooking usually.
• Does anyone else in your house listen to the radio or podcasts? If so, when do they listen? My stepdad listens to The Archers omnibuses. He also listens to the radio while sleeping but I do not know the station.

Film

• What films have you seen in the cinema in the last month? I saw the new Spider Man and The Hustle. 
• What films have you seen in other places – for example, through Netflix, Amazon Prime, satellite/cable film channels (free or otherwise) or streaming? Recently, I watched captain Marvel with my brother on YouTube because they allow you to rent movies now. I have also watched Dark Shadows about three times in the last month and Mars Attacks. 
• Who else watched the films with you? My friend or my brother.
• Who decided what films to watch? I did.
• What devices do you typically use to watch films: TV, laptop, tablet, phone etc.? On the laptop

Online

• How often do you access the internet? Whenever I can.
• Where do you access the internet?  At home, at college or school, or at work? At home and school.
• What are the main sites that you access? YouTube, Reddit, Quora and Netflix.
• What are the main reasons for accessing these sites – for example, for information, to make purchases, communicate with friends or for entertainment? Entertainment or information 
• What other activities (if any) do you do whilst accessing the internet? Going about my daily chores and life. Youtube has good mixes for music so it's good to fill background noise. 
• What different devices do you use to access the internet? What is your primary device for accessing the internet? My phone.
• What social networks do you use regularly (e.g. Twitter, Instagram)? Why do you belong to these networks in particular? Discord, sometimes Instagram and Whatsapp.

Reflection

• How can you develop the amount and variety of media you consume? Put time aside to give other forms of media a try instead of writing them off as old and uninteresting.
• What will you change in your media consumption habits this year as a result of studying A Level Media? I will engage with the media I consume more actively and hopefully picking it apart will come more natural to me.
• List three sources of media (websites/newspapers/apps/TV programmes etc.) that you will start to access this year that you haven't engaged with previously. I wish to listen to more podcasts by people I follow, Read articles by published Journalists (from what I understand, choosing a regular newspaper is a big deal so I'd prefer to leave that for later) and I would like to try listening to BBC 6 music.