learner response (half)

Your learner response is as follows:

Create a new blog post called 'MIGRAIN 3 Assessment - Learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

www: A very strong assessment- real critical autonomy comes through: A strong argument in Q2.

ebi: Theories! where was Butler or Van Zoonen in Q2? It's the only thing holding you back from full marks (plus perhaps more detailed textual analysis/examples)


2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

6/8
-woman being at the feet of a man
-explaining the shapes of the bottles 

10/12
-using more theorists 
-more detailed examples

3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.

The ‘Good girl’ / ‘Bad boy’ campaign that strongly reinforces classic gender stereotypes
contrasts with recent campaigns such as Gillette’s ‘Boys will be boys’ advert that went viral
for attempting to challenge toxic masculinity.

The campaign reinforces Judith Butler’s work in Gender Trouble – particularly the idea that
gender is culturally and socially constructed – not ‘natural’. The construction of the adverts
supports Butler’s idea that we are conditioned to adhere to social norms – both in terms of

gender roles and heterosexuality.

The female model arguably provides evidence for each element of van Zoonen’s theory
regarding the representation of women. Here, she is clearly objectified, restricted to a
secondary role (at the man’s feet), passive, framed to emphasise her sexuality and adhering
to white western beauty standards. This could undoubtedly have an impact on media

audiences and therefore influence social or cultural norms.

4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.

Van Zoonen stated the female body is a spectacle, meaning women are there to be looked at and not much else.
5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment. 

I need to work on incorporating theorists into my argument and go into more detail when talking about products (note for CSPs in the future)