1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, Comcast, 21st Century Fox, Facebook, Viacom, News Corp, Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.
FACEBOOK
-Conglomerate ownership
Owns different companies.
-Vertical integration
Out of all the companies FACEBOOK owns I don't think they are used in the same chain of production.
-Horizontal integration
FACEBOOK has bought out competition (with Whatsapp and Instagram) while also branching out of Social Media into Advertising with LiveRail and Oculus VR.
-Integration & synergy
FACEBOOK Portal carries FACEBOOK's name, promoting it through new technology.
-Diversification
The FACEBOOK Portal shows that FACEBOOK is trying to diversify to keep itself relevant in the changing digital age.
2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.
I agree on one hand as Media conglomerates have a wider reach than any one country, making them a behemoth of influence and power. If They are simply allowed to keep growing, they may become too powerful, possibly becoming impossible to regulate and hold accountable. However, too much meddling in the free market could tip the scale in the opposite direction, making the Governments too powerful and less democratic. By putting a damper on how much profit someone can gain, it can be argued that the Government should not intervene with people's lives.
I agree on one hand as Media conglomerates have a wider reach than any one country, making them a behemoth of influence and power. If They are simply allowed to keep growing, they may become too powerful, possibly becoming impossible to regulate and hold accountable. However, too much meddling in the free market could tip the scale in the opposite direction, making the Governments too powerful and less democratic. By putting a damper on how much profit someone can gain, it can be argued that the Government should not intervene with people's lives.
Media Magazine reading and questions
Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'.
Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'.
1) Briefly describe the production, promotion and distribution process for media companies.
-A company considers audiences' desires and provides.
-The product is then advertised and anticipated.
-It is then sold in the most accessible way.
2) What are the different funding models for media institutions?
-licence fee
-licence fee
-income from advertisers
-subscription costs
-Receiving more money the longer a viewer is on the website
-subscription costs
-Receiving more money the longer a viewer is on the website
3) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them.
-Disney is family friendly and focuses on children's entertainment
-Marvel is associated with superheros and very moral driven plots.
-Disney is family friendly and focuses on children's entertainment
-Marvel is associated with superheros and very moral driven plots.
4) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?
Due to the Internet making everything readily available, Spotify opened as a way to combat free streaming.
Due to the Internet making everything readily available, Spotify opened as a way to combat free streaming.
5) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?
-Google owning YouTube
-Amazon, Netflix and Yahoo now produce their own shows
-Facebook diversifying into Oculus Rift
6) Do you agree with the view that traditional media institutions are struggling to survive?
I do because the invention of the Internet as we know it has shook up the producer/audience relationship. No one is willing to pay for things they can get for free.
I do because the invention of the Internet as we know it has shook up the producer/audience relationship. No one is willing to pay for things they can get for free.
7) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape?
It helps companies evolve with the time by diversifying into different fields. Vertical integration makes it so no money leaves the company and all profit is internalised.
It helps companies evolve with the time by diversifying into different fields. Vertical integration makes it so no money leaves the company and all profit is internalised.
8) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?
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